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The journey of Atta Girl started when a stay-at-home mom decided to turn her love for healthy eating into a healthy business. She knew early on that she didn’t want to be another health food brand offering the same variations as others in new packaging. After experimenting with different grains, millets, and veggies for over two years, Atta Girl decided it was time to take her first launch to its testing ground. To her surprise, she was sold out on the first day itself.